This article was first published on Ethereum Classic - Medium
I’ve decided that the best way to deal with this bear market was to revisit old debates and questions that have always been asked by the community about the fate of ETC’s brand.
I know those questions make many in the community uncomfortable and I’m sure I’ll be upsetting some people reading this right away, but I ask you to hear out my case here.
The TLDR is: “Should Ethereum Classic Be Rebranded?”
Yes and No.
Let’s start with the No.
I think we should NOT rename or rebrand the Ethereum Classic network. We are, after all, the original chain, the Ethereum Classic network, and it’s always going to be a part of our identity. We refused the hardfork after the DAO hack, instead believing in fundamentals of noninterventionism and immutability.
In that sense, we should absolutely stick to the name Ethereum Classic for our network and ETC for the ticker.
I strongly believe that the name of the currency, ether needs to be changed, while maintaining Ethereum Classic and the ETC brand.
Currently, think about how users would reference Ethereum Classic among themselves in terms of payments. John tells Alice, “Hey, I’m going to send you 10 ethers.” Ether confuses people because it’s also the word for the currency used on the Ethereum network, ETH.
I’ve even seen stakeholders in the Ethereum Classic space repeatedly refer to ETC as ether, even though they want to differentiate ETC from ETH. It’s not only very confusing for those not in the space, but also for those who are knowledgeable about ETH and ETC.
So, what would be the solution? I tried to go for saying “Let me send you 10 classical ethers.” The issue is classical ether is too long of a word.
You can argue against me and say that many ...
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Ethereum Classic - Medium