Direct-to-Consumer Concept Aims to Help Brands Engage Consumers Better and Tackle the Challenges of GDPR
Very many brands have been treading water in a sea of personal data when it comes to understanding and shaping what consumers want and need. Until recently the world of internet-driven digital marketing had gone unchecked in its mission to collect vast amounts of our personal data in order to analyse, target and identify behaviour, trends and spending patterns. It has become ultra-convenient for marketers to mishandle customers using intensive, unbridled data collection technology.
This landscape has just changed with the seismic arrival of GDPR — the EU’s long-developed General Data Protection Regulation. Brands and companies will now be held more accountable for protection of personal data and they must establish a different kind of relationship with consumers to encourage them to share their details, rather than the reactive smash-and-grab approach they took before. But this can’t be a bad thing especially given that brands didn’t have a very clear understanding of their customers anyway.
Direct-to-Consumer technology is ready to fill the vacuum of doubt so that brands can engage consumers in a refreshing new way....
To keep reading, please go to the original article at:
INS Ecosystem - Medium
This article was first published on: INS Ecosystem - Medium All content is synced from the rightful owners. Copyright on text and images belong to the original source. --