This article was first published on Komodo
Komodo is nearly six months into the rebranding process with Ideas By Nature, a leading blockchain agency. The initial rebranding announcement was made in August 2018 and the first rebranding update was published in November 2018.
Now, the time has come for a second rebrand update. The Komodo team is excited to share all of the progress we’ve made with the community and to provide some insight into where the rebranding process stands.
Before we dive into the details, let’s take a high-level look at the status of all the different elements of the rebrand.
The graphic below, first shared in Komodo’s 2018 Year-End Report, shows the 4 main dependencies necessary for the launch of the rebrand: visual identity, messaging, developer resources, and UX/UI.
Items in green are major milestones that have been completed, while yellow indicates those that are still in progress. As shared in the report, the overall scope of the rebrand has been widened, with 2 major products now factored in to the rebrand timeline.
Now, let’s take a closer look at each of these different rebranding projects.
New Visual Identity Is Complete
The talented design team at Ideas By Nature is finished with Komodo’s new logo, color palette, and typeface. The new visual identity looks incredible and, while the Komodo team can’t wait to reveal it all, the new identity will remain internal until the full rebrand is launched.
At this point, it’s worth restating that Komodo is undergoing a full rebrand, which encompasses much more than a new logo and an updated website. Instead, the Komodo team is redefining itself from the ground up, developing products that are go-to-market ready, creating more developer resources, and creating a business strategy that will ensure Komodo’s success for decades to come.
New Messaging Is Almost Complete
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