This article was first published on Stories by AppCoins Official on Medium
Optimizing Businesses with AppCoins — A Catappult Case Study
Intro to blockchain and business
Blockchain technology came to enable new solutions to traditional business models in order for companies to operate more efficiently. According to Business Insider’s market research, the market for blockchain technology is estimated to grow at a CAGR of 53.2%, to reach USD 12.48 billion by 2025. Even though this technology is still immature, there are lots of businesses and labs testing it today. Still, USD 12.5 Billion is a lot of money injected, so we need to understand its potential.
- American Express is testing a way to use blockchain to give vendors more power over membership rewards.
- Tencent Holdings is working with the Shenzhen State Taxation Bureau to explore blockchain and taxes
- Metlife Inc. has partnered with IBM and insurance tech company Majesco, to build a blockchain platform for insurance.
- Amazon.com offers cloud integrations for a number of blockchains and recently partnered with ethereum startup ConsenSys.
These are just some examples of large public companies, but there are many more. This makes you hear the word blockchain a million times, in various ways, but you still don’t have a clear vision of how exactly you should apply it to your business, or even if there is a need for it.
It is important to test new ways to optimize and improve the way businesses operate and not rely on the traditional and (some pointless) middleman and central databases to generate revenue.
Blockchain is positioned in an early adopter stage, which is the second stage following the innovators. The early adopters can be the most influential people within the market space, as they will often have a degree of leadership among other potential adopters.
That said, now, early adopters do try to understand and learn everything there ...
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Stories by AppCoins Official on Medium