This article was first published on SingularityNET - Medium
Given the distortion caused by reputation management systems, how can reputation assessment be handled at all so that “organic” reliability and trustworthiness can be truthfully measured?
Humans are social animals able to efficiently handle social relationships and thereby obtain survival and competitive advantages from group behaviours. The British anthropologist Robin Dunbar proposed a limit, now called Dunbar’s number, on “the number of people with whom one can maintain stable social relationships — relationships in which an individual knows who each person is and how each person relates to every other person.” The value of Dunbar’s number has been evaluated as between 100 to 250. In practice for highly efficient social performance, however, the number is limited to 5–15, which corresponds to average team size or army command operating under the direct management of a single leader or officer.
In our modern online world, the connectivity in social networks is often several orders of magnitude larger than that from “face to face” encounters, exposing people to thousands of “friends” and marketplace “offerings.” Such exposure makes the problem of assessment of reliability and trustability of “friends” and “offerings” unmanageable. It quickly becomes impossible for users to reliably evaluate the quality of their social connections, opening the door for ruthless actors to manipulate connections through cheating of ratings, reputation gaming, and astroturfing recommendations and reviews. Indeed, an entire business domain and market, called “reputation management”, has emerged to artificially manage or shape one’s reputation.
Given the distortion caused by such reputation management systems, how can reputation assessment be handled at all so that “organic” reliability and trustworthiness can be truthfully measured? The SingularityNET reputation system, based on the “Liquid Rank” algorithm can be applied to a wide domain of use cases, improving the safety, reliability, and trustworthiness of marketplaces and ...
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SingularityNET - Medium