This article was first published on Blog – Civic Technologies, Inc.
Picture this: you walk into a Home Goods store where the in-store designer has already picked out new lamps, rugs, and decor based on your online browsing history, color scheme, budget, and personal taste. You select a few items and hold up your mobile phone, where the store’s app can show you how they will fit in spatially and visually with your existing living room. With the push of a button, you’ve paid for your new items through the app, and the store ships it to your address within days.
This scenario may feel like a fantasy, but it’s not so far off. Ikea’s Place app already lets you visualize how a product will look in your home. The app allows users to swipe through Ikea’s 2,000 products, including sofas, armchairs, and coffee tables. Select your piece and then use the camera to place the digital furniture anywhere in a room. Users can see how a desk will fit a space, or whether a chair goes with a sofa, before pressing the buy button. It’s just one example of how winning retail brands are putting the customer experience at the heart of their offering.
Continuing our series on the Future of Retail, this article will outline how the user experience in retail is changing.
Why and how is the user experience evolving?
“Retail is dead” became a popular headline following the financial recession of 2008. But, as new data shows, retail isn’t dead – ”boring retail” is.
Despite prophecies of doom, the numbers don’t lie. E-commerce sales accounted for more than 10% of US retail sales in 2018. Yet, according to most estimates, about 91% of retail sales are still conducted in a brick-and-mortar location. Brands like Warby Parker, Glossier, and Outdoor Voices that started as e-commerce ...
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Blog – Civic Technologies, Inc.