This article was first published on Ubex - Medium
The Ubex project team has attended the DMEXCO 2019 on September 11–12 in Cologne, the premier exhibition on digital advertising in Europe and the foremost platform for the presentation of new advertising solutions.
Throughout the conference, the Ubex team was engaged in developing new contacts with infrastructure partners and has launched negotiations with over twenty potential SSP and DSP partners. Negotiations were reached on traffic exchange with advertising agencies and traffic buyers. The team has also devoted a lot of time to security system improvement for the Ubex platform and will soon be announcing a new provider of traffic quality control to ensure that all traffic passing through the platform abides by the latest standards in Europe.
The team also attended several presentations on the topic of AI integration into advertising through the development of specialized ad dispersal modules using machine learning. The AI is also being proposed as a tool for introducing corrections onto creatives and other formats of ads. Auditory, language and phonetic analysis modules are of particular interest to the Ubex development team for use in ads on social networks and RTB systems.
Among the more important and attractive companies that the Ubex team has managed to communicate with on cooperation are Verizon, Baidu, AppNexus, Facebook, TikTok, Outbrain, Google and other leading players of the European programmatic market.
DMEXCO is a premier meeting place and a community for key players in digital business, marketing, and innovation that brings together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value. In 2019, DMEXCO attracted 41,000 visitors, about 1,000 exhibitors, and more than 550 speakers from around the world for a one-of-a-kind event. DMEXCO has set the ...
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Ubex - Medium