Why WaBi & Walimai are rebranding:
upgrading our image and paving the way for the future.
The success of any product or service hinges on its image: how does it present itself to its ultimate users? For our authenticity-assured products, the target demographic is young parents in China. This is why an image that appeals to this group is vital for success.
More than just a fresh coat of paint.
With the help of a top branding & design agency and the collective perspective of over 700 of our target users, we’ve constructed a new identity that communicates our values, stays memorable, and is easy to understand.
Our rebranding is far more than an aesthetic upgrade....
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Stories by WaBi / Walimai on Medium
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